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Beijer Ref renew their partnership with Embraco

Beijer Ref has confirmed their successful collaboration with Embraco and extended their partnership agreement for another three years.

Embraco is a brand in Nidec Global Appliance’s portfolio and has since 1971 been a global provider of refrigeration technology to the domestic and commercial cold chain.

The contract means that both parties will be able to strengthen their position in Europe, increase their growth in Oceania as well as develop the commercial refrigeration distribution in South Africa. This reinforces the long-term business growth for Beijer Ref and Embraco.

Embraco’s brand portfolio for commercial refrigeration is sold in more than 80 countries. The Beijer Ref Group has 70 subsidiaries and approximately 450 branches in 37 countries.

Christopher Norbye, CEO Beijer Ref, comments:

We are pleased to further expand our long-standing partnership with Embraco. This successful collaboration allows us to strengthen our position in Europe and provide refrigeration installation contractors, service companies and contracting companies with an extensive product portfolio.”

Daniel Campos, Sales & Marketing Vice President at Nidec Global Appliance, comments:

We want to offer the most complete product portfolio. In a period of supply chain complexity, Beijer Ref is the perfect partner for improving our presence to the final customer.”