The market is growing, and favourable external conditions have a positive effect on the company. The business is relatively insensitive to economic fluctuations because most of the end products are intended for the food industry. A growing population and an increasingly prosperous middle class also increase the demand for Beijer Ref’s comfort cooling products.
Beijer Ref has the ambition to grow in both new and existing markets. There are still several geographical markets where the group is not represented today, but which may be possible in the future.
The market is also undergoing a technology shift, where end customers are converting to more environmentally-friendly alternatives for regulatory reasons. Beijer Ref is well positioned and has alternatives based on future green products, compared to the present system that is driven by refrigerants that have a negative environmental impact.